Head of MSME Marketing - Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, Badung)

Join Bussan Auto Finance as our Head of MSME Marketing in the vibrant and dynamic region of Bali. This is a unique opportunity to lead our marketing initiatives for Micro, Small, and Medium Enterprises (MSMEs), driving growth and fostering strong relationships with our business partners. As Bali's leading auto finance provider, we are committed to innovation and excellence, and we are looking for a visionary leader to spearhead our marketing efforts.

In this role, you will be responsible for developing and executing marketing strategies that align with our business objectives. You will work closely with our sales team, business development managers, and other stakeholders to identify and capitalize on market opportunities. Your daily tasks will include market research, campaign planning, and performance analysis, using tools like Google Analytics, SEMrush, and Hootsuite.

Bussan Auto Finance is a rapidly growing company with a strong presence in Bali. We are known for our customer-centric approach and our commitment to providing exceptional service. We offer a competitive salary and a comprehensive benefits package, including health insurance, retirement plans, and professional development opportunities.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing strategies to drive growth in the MSME sector.
• Lead market research and analysis to identify trends and opportunities.
• Manage and oversee marketing campaigns, including digital, social media, and traditional marketing efforts.
• Collaborate with sales and business development teams to foster strong relationships with MSMEs.
• Monitor and analyze marketing performance using tools like Google Analytics, SEMrush, and Hootsuite.
• Develop and maintain marketing budgets and forecasts.
• Stay updated with industry trends and best practices in MSME marketing.
• Represent Bussan Auto Finance at industry events and conferences.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in marketing, with a proven track record in MSME marketing.
• Strong understanding of digital marketing tools and platforms.
• Excellent communication and interpersonal skills.
• Proficient in using Microsoft Office Suite and Google Workspace.
• Ability to work independently and as part of a team.
• Knowledge of the Indonesian auto finance industry is a plus.
• Familiarity with the MSME sector in Bali is a plus.

🛠️ Keahlian

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